Specialty Communications

• Issues management - The long-range success of any organization will depend on its ability to manage issues of mutual importance to the organization and its constituencies. For today's global oil companies, for example, political stability in the Middle East, security, conservation versus exploration, and prices at the pump are all issues that have to be managed - both operationally and from a PR perspective.

  From identifying core areas of inquiry and using research to crystallize constituency opinion … to crafting positioning statements, "white papers" and presentations for a public affairs program targeted at key publics, M-o-R can help clients manage the issues that are critical to an organization's ongoing operation.

• Crisis communications - The potential for a crisis is inherent in virtually every aspect of an organization's operation. And potential crises are as different from organization to organization as the business entities, themselves.

  M-o-R Com will work with an organization's top management, risk assessment team and the heads of all major functions - from HR, Finance and IT to Operations, Sales & Marketing and R&D - to:

  • Identify communication weaknesses associated with potential exposures
  • Establish communication policies and procedures to shore up those weaknesses
  • Link top management and the senior-ranking communication executive into all crisis communication procedures
  • Produce manuals that emphasize brevity, clarity and portability for key personnel
  • Help create an internal committee to review the plan on a regular basis

• Investor relations - In an age of increasing corporate scrutiny - by the U.S. Justice Department, by the Security & Exchange Commission, by public watchdog groups and more - the investor relations function has never been more critical to America's publicly held companies.

  CEOs and their staffs are walking a series of fiscal tightropes, attempting to strike a balance between several pairs of seemingly divergent issues, including the following:

  • Promoting policies aimed at mollifying elected officials whose constituencies are bemoaning the loss of jobs overseas, while striving to achieve the very basic objective of maximizing ROI for shareholders
  • Keeping a lid on unfunded pension liabilities and employee health care costs, while maintaining competitive compensation packages in the labor market
  • Funding long-term R&D efforts, capital improvement programs for physical expansion, and recruiting the best minds from a new generation of college graduates, while managing the quarter-to-quarter expectations of The Street.

  M-o-R Com has experience in a range of investor relations functions, and can assist your IR department and/or top management in the following areas:

  • Annual shareholder meetings
  • Annual and Quarterly reports (with accompanying press release draft and distribution)
  • IPO process
  • Analyst meetings
  • M&A-related communications (including pre- and post-transaction employee communications)